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Coors pure7/24/2023 ![]() “It shows Coors has a beer for every occasion,” Feldman says.Īn above-premium beer, Coors Pure launched last year at a time when consumers showed more interest in beverages perceived as “better for you,” with less sugar and fewer calories and carbs than other beers. In its new packaging, Coors Pure will be sold in 12-packs of 12-ounce slim cans and displayed next to other Coors brands. Made with organic hops and organic barley, Coors Pure has zero sugar and checks in at 92 calories and 3.8% alcohol by volume, making it a sessionable option for legal-age drinkers looking for a flavorful light beer with clean ingredients. The brand is debuting its new packaging at next month’s Waste Management Phoenix Open it will be on shelves nationally in March. Its packaging refresh with clearer organic call-outs will be backed with national marketing support and an enhanced sampling program that aims to get Coors Pure in front of more consumers in a critical year 2. “The new packaging really showcases the brand’s pride in its ingredients and its USDA certification, plus the new look really pops on the shelf.”īuilding awareness remains key for the nascent brand. “Consumers today care more about what they put in their bodies than ever before, which is why Coors Pure makes sense,” says Katie Feldman, senior marketing manager for Coors Pure. ![]() Now it’s set to debut a fresh new look that swaps in green and puts its organic credentials front and center. Molson Coors’ first USDA-certified organic beer launched last spring and ended 2021 as a top 25 new product in the U.S. ![]()
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